Three vans, one brand: a fleet rollout for CILS
Three matching vans, branded as a single fleet in cut vinyl — consistent placement, built to take the mileage.
- Client
- CILS
- Location
- Hampshire
- Service
- Fleet Commercial Wraps
- Service
- Vehicle Stickers
- Result
- Three vans, one livery
Three vans. One consistent brand.
When CILS needed their growing fleet looking sharp and consistent, they came to us. Three white vans, the same clean livery on every one — bold lettering, the company logo, and contact details laid out so anyone they pass on a Hampshire road can read them at a glance.
The rule for fleet work
Whether it's the first van or the third, every vehicle should look like it belongs to the same organisation. We worked from the CILS brand — logo, colours, contact details — and applied cut-vinyl graphics in identical placement across all three. No van eyeballed differently; that's the whole point of fleet work.
- Cut-vinyl lettering and logo on both sides of three vans
- Phone, email and website positioned for readability at speed
- Identical placement so the fleet reads as a unit
Why it pays
A branded van generates 30,000–70,000 visual impressions a day in a typical local area — more reach than most local advertising, for a one-off cost. With three vans on the road, that multiplies across every job site, every road, every car park.
If you're running two or more vehicles and they're not all carrying the same graphics, you're leaving awareness on the table every day.
— The V Signs team
